The CSL (Coca-Cola South Africa) is one of the most successful brands in South Africa and has been recognized as one of the top 10 best-selling beverages globally. The brand's success is largely due to its marketing strategy that focuses on creating memorable experiences for consumers.

In order to increase the prize money for CSL's sponsored events, the company has partnered with a new sponsor. This partnership will allow CSL to offer more exciting prizes to its sponsors, which could potentially lead to increased interest from potential sponsors.

By offering more exciting prizes, CSL can also increase the overall value of their sponsorship deals. This can help to attract new sponsors and create additional revenue streams for the brand. Additionally, by increasing the prize money, CSL can also provide more financial support to its sponsoring partners, helping them to grow their businesses and achieve greater success.

Overall, this partnership between CSL and the new sponsor represents a significant step forward for the brand's marketing efforts. By working together, both parties can create even more excitement and excitement for CSL's sponsored events, leading to increased interest and interest in the brand.