**Scottish Premiership Announces New Sponsorship Deal and Increased Season Prizes**

The Scottish Professional Football League (SPFL) has recently unveiled exciting changes to boost the appeal of the Scottish Premiership. These include a significant new sponsorship deal and increased prize money for the upcoming season.

**New Sponsorship Deal**

The SPFL has secured a multi-year sponsorship agreement with a leading global brand, Scotland's largest financial services company, ScotiaBank. This deal, valued at £7.5 million over three years, marks a substantial investment in the league. ScotiaBank will enjoy extensive marketing rights, including logo placement on players' shirts, stadium signage across all 12 clubs, and prominent visibility during live broadcasts.

**Increased Season Prizes**

In a bid to enhance competitiveness and attract top talent, the SPFL has increased the prize money distribution. The winner's share has risen from £300,000 to £500,000, while the runner-up receives £100,000, up from £50,000. Additionally, third-place finishers will receive £50,000, and the Young Player of the Year award now comes with a £25,000 prize. These increases aim to recognize excellence and encourage young players to aim for greatness.

**Reaction and Impact**

SPFL Chief Executive David Maxwell commented, "This new sponsorship deal and prize money increase are pivotal steps in elevating the Scottish Premiership. They reflect our commitment to enhancing the league's status both on and off the pitch, attracting top-tier talent and international interest."

These changes are expected to drive investment, foster intense competition, and elevate the league's global standing. By offering substantial rewards, the SPFL aims to create a more dynamic and attractive product for fans, sponsors, and players alike.

In conclusion, the SPFL's strategic moves through this sponsorship and prize increase are poised to revolutionize the league, ensuring its position as a leading force in European football.